L'histoire de
Merchant North

Welcome to our world of marketing exploration. Here, we demystify the secrets of successful marketing campaigns, decode industry trends, and share expert advice to elevate your brand presence.
Our dedicated team curates a diverse range of topics to cater to your specific needs and interests.
We've got you covered from tips to boost your social media engagement, optimize your website for conversions, enhance your email marketing strategy, and so much more.
October 9, 2023

A Guide to Crafting Inclusive Language Guidelines for Marketing Content

As the saying goes, "The first impression is the last impression."
October 3, 2023

A More Inclusive Marketing Industry

A rich tapestry of diverse ideas, experiences, and cultures can create not just a harmonious workplace but a more successful business. Herein lies the inherent value of fostering a more inclusive workplace culture.
September 20, 2023

The Rapid Rise of Video Advertising: The Future of Digital Marketing

We look at how video advertising shapes digital marketing and provide actionable insights into current trends, best practices, and critical considerations.
September 11, 2023

The Illusion of Memorable Brand Experiences: The Psychology of the Anti-Experience

Companies bend over backward to enchant you with personalization, spark joy with surprises, and maintain a uniform brand voice across all touchpoints. But let's pause and disrupt the narrative for a moment: What if the obsession with creating these "memorable brand experiences" is outdated, or worse, misplaced?
September 6, 2023

Native Advertising: Blending in to Stand Out

Native advertising, by integrating seamlessly with user experiences, offers a unique advantage.
August 29, 2023

Investing in Success: The Power of Marketing Expertise

With Merchant North on your side, the path to success isn't just clear; it's inevitable.
August 15, 2023

Protecting Your Brand in an Era of Polarization and Anger

While social media offers unparalleled opportunities, it is also fraught with pitfalls.
August 8, 2023

The Art and Precision of Cultural Competence

Cultural competence, the act of understanding and valuing cultural differences, has emerged as the linchpin of global marketing.
July 31, 2023

The Rise of Generative AI in Marketing

At first glance, AI seems to make human creativity obsolete. Why spend months strategizing and workshopping a campaign when an AI can spit one out in seconds?
July 13, 2023

Building Lasting Connections: The Art and Science of Long-Term Client Relationships

People might wonder why the emphasis is on long-term client relationships. Quite simply, they are the linchpin of sustainable business growth. Long-term clients provide steady revenue and are more likely to make repeat purchases and recommend your business to others.